Yoga’s New Wave - Yoga for the People - NYTimes.com

ZEN is expensive. The flattering Groove pants, Lululemon’s answer to Spanx, may set Luluheads, the devoted followers of the yoga-apparel brand, back $108. Manduka yoga mats, favored for their slip resistance and thickness, can reach $100 for a limited-edition version.

Today. Mr. Gumucio has three studios in New York (including two hot-yoga studios that charge $8 a class), one in San Francisco, one in Berkeley, Calif., and one to open later this year in Williamsburg, Brooklyn. He has just signed a lease in Chelsea and is considering expanding to Austin, Chicago and Los Angeles. (But his philosophy of keeping a low profile seems to be working: a question to many students about what they think of Mr. Gumucio usually provokes little more than a blank stare and “Who?”)

Yoga to the People isn’t the only entity raging against the yoga machine. In New York, other studios are popping up, offering affordable, if not entirely donation-based, yoga. Do Yoga and Pilates, in TriBeCa, is donation-based; Tara Stiles, who has an iPhone app with Deepak Chopra, has opened Strala Yoga in NoHo, offering multiple class levels for $10 each. Yoga Vida NYC on University Place opened in January. Classes are small and it costs $10 drop in, $5 for students. “Our studio isn’t better or worse, it’s just different,” says Hilaria Thomas, yoga director of Yoga Vida NYC and a former instructor at Yoga to the People. “Different energies.”

Mr. Gumucio knows his niche — “the ABC’s of yoga” — and that Yoga to the People has its critics. Its detractors say that classes are too big, that there isn’t a lot of advanced alignment breakdowns, that the exclamation HAA-sss isn’t the way you are supposed to breathe. He mimics a naysayer, sniffing: “Oh, that’s not yoga!” He laughs and shrugs, a wordless: Who’s to say what is yoga?


Yoga’s New Wave - NYTimes.com
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